Basically, a trademark is a brand or logo that you can use to distinguish your product from those of your competitors. Through trademark registration, you can protect your brand or logo by restricting other people from using the same. For e.g. the logo of APPLE INC and their tagline THINK DIFFERENT is a registered trademark. It provides them protection, as it is illegal to use the same logo or tagline. 


  • Legal protection
  • Unique identity
  • Creation of asset
  • Goodwill
  • Trust
  • Marketing the brand 


Any person or business claiming to be owner can apply for a trademark including:-
Individual, Company, Proprietor & Society.


TM’ Symbol
This symbol can use with the brand name until your trademark is not registered and the application is in pending status. This is to inform the public of his exclusive claim over the brand. The claim may or may not be valid depending upon the result of trademark registration.

‘SM’ Symbol 
It is also a kind of trademark which Service Mark, but it identifies and distinguishes the source of a service rather than a product. For example, you will use TM for a product and SM for a service like housekeeping.

‘R’ Symbol
This symbol is only applicable for your brand when the mark is being registered and the Certificate of Registration is issued by the Trademark Registrar.

Among all the words which are being mentioned above, TM is the most common word which is being used frequently by owners of the brand.